The emergence and popularity of social networking sites (SNS) have brought with them a powerful opportunity to convey information freely to a mass audience. While this situation is ideally reflective of the Marketplace of Ideas, it has turned into a Virtual Marketplace of Misinformation (VMOM). SNS have limited barriers to entry and can spread misinformation to the masses with a click of a button. This review relates the current SNS environment to a VMOM where both good and bad ideas are “sold” to the public. Information obtained under this paradigm will allow misinformation to be better moderated.
|Keywords:||Virtual Marketplace, Social Networking Sites, Information Dissemination|
Assistant Professor, Communication Department, Southern Connecticut State University, New Haven, Connecticut, USA