The Virtual Marketplace of Misinformation

By Melanie Richters Savelli.

Published by Journal of Technologies in Knowledge Sharing

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The emergence and popularity of social networking sites (SNS) have brought with them a powerful opportunity to convey information freely to a mass audience. While this situation is ideally reflective of the Marketplace of Ideas, it has turned into a Virtual Marketplace of Misinformation (VMOM). SNS have limited barriers to entry and can spread misinformation to the masses with a click of a button. This review relates the current SNS environment to a VMOM where both good and bad ideas are “sold” to the public. Information obtained under this paradigm will allow misinformation to be better moderated.

Keywords: Virtual Marketplace, Social Networking Sites, Information Dissemination

Journal of Technologies in Knowledge Sharing, Volume 12, Issue 3-4, December 2016, pp.19-27. Article: Print (Spiral Bound). Article: Electronic (PDF File; 864.944KB).

Melanie Richters Savelli

Assistant Professor, Communication Department, Southern Connecticut State University, New Haven, Connecticut, USA